Use IBM’s CEO survey to provoke discussion, but not guide it

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Use IBM’s CEO survey to provoke discussion, but not guide it

M Raskino, TJ Bittman, K McGee, T Hicks
IBM’s worldwide survey of chief executive officers (CEOs) survey should stimulate discussion about your real-time business needs. But its focus on “responsiveness” should be viewed with a critical eye.

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This was first published in March 2004

 

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