The Web continues to be dominated by ISPs and portals, which enable people to have access and navigate their way around the Internet. The top four categories - ISPs, portals, services and corporate presence - secure their rankings through the high brand awareness of US -based global brands such as Microsoft, Yahoo and AOL.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Top 10 UK web categories and leading sites
|Unique visitors (000)||Reach %|
|Total digital media||10,793||100|
Definitions of key terms used
Reach: The number of visitors to a site expressed as a % of the total internet population.
Unique Visitors: Visitors to a given site are counted only once, regardless of the number of visits they make.
CATEGORIES: Sites are grouped together according to their market sector classification.
DOMAIN: Individual site (e.g. Amazon.co.uk or Amazon.de).
GLOBAL DOMAIN: Measures brand strength and combines all site addresses for one brand name i.e. Amazon.com, .de, fr. Duplicates are removed.