The August figures from Internet audience measurement company MMXI Europe reveal that more than 10.5 million people in the UK were active online that month.

The Web continues to be dominated by ISPs and portals, which enable people to have access and navigate their way around the Internet. The top four categories - ISPs, portals, services and corporate presence - secure their rankings through the high brand awareness of US -based global brands such as Microsoft, Yahoo and AOL.

Top 10 UK web categories and leading sites

    Unique visitors (000) Reach %
  Total digital media 10,793 100
Rank Category    
1 PORTALS 8,927 82.7
  MSN.com 4,446 41.2
  Yahoo.com 4,103 38.0
2 ISP 7,353 68.1
  Freeserve.com 3,608 33.4
  AOL proprietary 1,545 14.3
3 Services 6,878 63.7
  Passport.com 2,463 22.8
  Real.com 1,659 15.4
4 Corporate Presence 6,093 56.5
  Microsoft.com 3,553 32.9
  BT.com 1,001 9.3
5 Entertainment 5,669 52.5
  bigbrother.terra.com 1,926 17.8
  channel4.com 1,328 12.3
6 Retail 4,545 42.1
  Amazon.co.uk 1,026 9.5
  Amazon.com 784 7.3
7 Search/Navigation 3,471 32.2
  Askjeeves.co.uk 848 7.9
  Askjeeves.com 783 7.3
8 Business/Finance 3,444 31.9
  Barclays.co.uk 641 5.9
  Lloydstsb.com 583 5.4
9 News/Information 3,149 29.2
  BBC.co.uk 1,503 13.9
  About.co.uk 942 8.7
10 Travel 2,976 27.6
  Lastminute.com 711 6.6
  Easyjet.com 480 4.4

Definitions of key terms used

Reach: The number of visitors to a site expressed as a % of the total internet population.

Unique Visitors: Visitors to a given site are counted only once, regardless of the number of visits they make.

CATEGORIES: Sites are grouped together according to their market sector classification.

DOMAIN: Individual site (e.g. Amazon.co.uk or Amazon.de).

GLOBAL DOMAIN: Measures brand strength and combines all site addresses for one brand name i.e. Amazon.com, .de, fr. Duplicates are removed.


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This was first published in December 2000

 

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