UK firms are moving from using the Web as a communication tool to exploiting its e-commerce potential, according to the UK Internet Survey 2000 from Forrester Research, almost half of all business Web sites in the UK are now attempting to engage in transactional e-commerce.
Because of the relative newness of the UK Internet market, the report believes that large corporations are not necessarily disadvantaged by Web-based start-ups, and are moving at a sufficient pace to secure online success.
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It also found that UK firms are recognising the importance of providing a quality customer experience on their Web site. Eighty-Five per cent of them now provide some sort of interactivity, and the amount of user-generated content has doubled as companies realise the sense of fostering a community and thus improving customer loyalty.