State of the e-nation
Forrester survey says half of UK business sites are attempting transactional e-commerce

UK firms are moving from using the Web as a communication tool to exploiting its e-commerce potential, according to the UK Internet Survey 2000 from Forrester Research, almost half of all business Web sites in the UK are now attempting to engage in transactional e-commerce.

Because of the relative newness of the UK Internet market, the report believes that large corporations are not necessarily disadvantaged by Web-based start-ups, and are moving at a sufficient pace to secure online success.

It also found that UK firms are recognising the importance of providing a quality customer experience on their Web site. Eighty-Five per cent of them now provide some sort of interactivity, and the amount of user-generated content has doubled as companies realise the sense of fostering a community and thus improving customer loyalty.

Information on user behaviour is becoming an increasingly valuable commodity. Forty-three per cent of sites now use some form of registration process, while 53% use cookies.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

This was first published in May 2000


COMMENTS powered by Disqus  //  Commenting policy