Ideal adds to its on-line service


Ideal adds to its on-line service

Ideal Hardware is planning enhancements to its on-line relationship with resellers, offering them an updated tool to manage software licences.

The company, which already trades with resellers using its Boris link, is developing a mass-market shopfront venture through myboris and is set to introduce the tool this week.

Ideal Hardware’s commercial director, Alex Tatham, claimed the Licence Desk service would make life easier for resellers that needed to manage a large number of software licences.

“It’s all about the management of software. It’s really difficult for resellers to manage all the licences they have and to provide customers with quotes.

“We’re launching just with Microsoft, but we will have others, including Computer Associates and Network Associates, by the end of April,” he revealed.

Tatham said he hoped the introduction of the service would allow Ideal to increase its hold on the software distribution market.

“Vendors have a target to increase licensing sell and our key objective is to get more of our resellers and our own salespeople to use this so they can give quotes for licences,” he said.

Tatham added the free service could be “shopfronted” by resellers in the future for use by customers.

The distributor claimed it was constantly improving its Web service links with resellers and said it receives 2,000 customer log-ins a day — mostly for price and availability information.

According to Tatham, the number of on-line orders being received by the company was improving at a steady pace.

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This was first published in March 2001


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