Harrods to get single view of its customers

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Harrods to get single view of its customers

London department store Harrods will finish work on a system to provide a single view of its customers and prices next month.

The retailer will gain a single version of data on each customer’s  transactions and an up-to date record of prices of its products when it migrates its last business area – the food and beverage business – on to its SAP merchandising system in August.

The benefits from creating a single view of customers will be realised in October when Harrods uses a component within its Seebeyond service oriented architecture to consolidate its different customer record databases.

Harrods said it expects the system to increase the accuracy and reduce the cost of its marketing campaigns.


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This was first published in July 2006

 

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