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Case study: Swiss International Air Lines AG

Swiss International Air Lines AG (SWISS) has been a member of the Lufthansa Group since 2005. This allowed SWISS' frequent travellers to participate in the Group's well-known Miles&More bonus program, presenting the company with a double opportunity: Not only are frequent fliers particularly valuable customers, their data serve as an excellent foundation for continually optimising services and developing tailored marketing campaigns.

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Swiss International Air Lines AG (SWISS) has been a member of the Lufthansa Group since 2005. This allowed SWISS' frequent travellers to participate in the Group's well-known Miles&More bonus program, presenting the company with a double opportunity: Not only are frequent fliers particularly valuable customers, their data serve as an excellent foundation for continually optimising services and developing tailored marketing campaigns.

"It was clear that without professional, software-supported customer relationship management, SWISS would not have been able to take full advantage of this potential over the longer term," asserts Sebastian Burgemeister, Business Analyst and IT Project Leader, Swiss International Air Lines AG.

This was first published in April 2011

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