MacGregor Cranes produces a wide variety of cranes, some of which can lift up to 450 tons. “We propose both standard cranes with predefined configurations and tailormade cranes based on customer specifications,” said Leif Sundin, Applications and process development specialist, MacGregor. “Our emphasis on product quality makes MacGregor cranes the Rolls Royce of cranes.”
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In 2007, MacGregor Cranes experienced tremendous growth in customer demand for its cranes resulting in a sharp increase in orders. Sundin said, “This jump was partially due to the fact that ship owners who had been holding back on replacing aging ships were ready to make the necessary investments.” The company quickly realized that it would have to improve its customer responsiveness or risk losing credibility. “The increase put a strain on our way of working,” said Sundin. “We knew that we would have to improve our processes if we were to efficiently deal with the growth we were experiencing at the time.”