Case Study: Globe Telecom - Gaining marketing agility with smart promotions

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Case Study: Globe Telecom - Gaining marketing agility with smart promotions

Globe Telecom needed to reach a new level of agility in the creation and management of promotional service offerings.

Download this case study and read how IBM and Nokia Siemens Networks designed and built a SOA-based service
creation and delivery platform that enabled Globe to rapidly and cost-effectively create service offerings
from reusable service components and the benefits that it bought.


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This was first published in August 2010

 

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