Ascential acquires Mercator: The whole is greater than the parts

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Ascential acquires Mercator: The whole is greater than the parts

AMRLOGO_APR0401.GIF  
Ascential is acquiring Mercator for approximately $106m. The combined company should give companies more choice of products from a single vendor and, more importantly, a much more stable vendor than the two were independently.

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This was first published in August 2003

 

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