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Customer understanding drives investment in big data analytics
This article is part of the CWEurope issue of December 2012
Gaining a better understanding of customers is the main motivation for big data programmes. This is one finding from a SearchDataManagementUK survey of 184 UK and continental European IT and business professionals who are primarily engaged with data matters. The survey, carried out from July to September 2012, indicates the state of big data technology adoption, but also brings out the business drivers for big data programmes. The survey ranged beyond big data, and revealed that organisations are investing significantly in data management and business intelligence more widely. Some 56% expect to spend more on business intelligence (BI) and analytics over the next year, and 43% are keen to spend more on data warehousing and analytical databases. Download further resources on big data Big data for little dollars – learn about an innovative database that can give you back control of your data without raising costs Big data analytics – IDC explores the affect big data is having on organisations, IT architectures, delivery models ...
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Better customer understanding is the main motivation for big data programmes, survey finds
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