Today's customers are ever more demanding expecting a
fast tailored response to enquiries. In a more competitive and
fast-paced business environment the companies with the best
customer service generate customer loyalty.
Being able to service customers' demands while outside of the
office is becoming a necessity for an increasingly mobile
workforce. To meet this demand SAP and Research In Motion (RIM)
have developed a mobile customer relationship management (CRM)
application for the Blackberry.
The SAP CRM application uses Blackberry applications, such as
e-mail, address book and calendar, to deliver mobile CRM data for
sales people, customer services, field services and marketing.
If you want to learn more about mobile CRM and how it can
benefit your business and workforce then watch this video of Rory
O'Neil from RIM, who explains how the new Blackberry mobile CRM
applications can help your business.