Google has launched a campaign aimed at
publicisingnews of organisations switching to Google Appsas it steps up itsrivalry with Microsoft.
The "Going Google" campaign includes a series of adverts about
why 3,000 businesses are signing up to Google Apps each
day.
The campaign, which also includes daily-changing billboards on
four major US motorways, is
clearly targeted at Microsoft Office, according to US
media reports.
Twitter is another platform Google is using to get the message
out about Google Apps before the online version of MS Office 2010
goes live.
Google has set up a
GoogleAtWork Twitter
account and is calling on Apps users to tweet their story using the
#gonegoogle hashtag.
Google claims over 1.75m businesses, schools and organizations
have
signed up to use Google Apps, but it still has
a lot of catching up to do with MS Office.
The Going Google campaign is the latest move by Google in its
escalating war with Microsoft sparked by
Google's announcement that it planned to develop
an operating system of its own.
Microsoft countered with the announcent of a new online version
of MS Office and the
planned acquisition of Yahoo's search business.
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