Businesses are universally failing to adapt their
web presence for mobile handsets, it was claimed today by web
hosting company
MyDomain.
MyDomain claimed that, with four times as many mobile devices as
PCs in use, and the number of mobiles used for web access predicted
to reach 1.3 billion next year, this represents a massive
opportunity that is being missed.
"We can change all that," said Clint Page, CEO at MyDomain.
"Publishers to retailers are creating
sites aimed at mobile users. They throw big money at the mobile
users, but they do not invest enough to optimise the internet
experience."
Rich Holdsworth, CTO of Wapple (a mobile web development tool
supplier), seemed to think Page was missing the point. "Let's get
this straight - a website and a mobile site should be different
things. Sure they deliver over the internet the same way, but the
purpose and design of the two should be different."
It is just not the right strategy to try and make a website work
on mobile, he added. "Mobile sites should be geared towards a
mobile user and website should be aimed at someone sat in front of
a PC with a big screen, a mouse and a keyboard - and significantly
more time on their hands with which to browse around."
Wapple >>
MyDomain >>