Your feedback is important, so when a reader had something
to say about
Zeus Kerravala's recent column onspeech technology,we wanted to pass it along David Witham, with gotalk Ltd. in Australia, wrote:
I would like to point out what I consider to be inaccurate and
out-of-date assertions made in Zeus Kerravala's article "Speech
technology needs to be more natural to be useful."
In it he describes a quite common experience when dealing with
speech-enabled automated systems. However, it's not the speech
technology that is the problem – it's how the system is designed
and deployed. The ability to construct speech applications using
everyday grammar to vastly improve the efficiency of interacting
with automated systems has existed commercially for more than five
years. Generalised speech recognition (as opposed to technology
used in mobile phones that simply matches sound patterns) is also
quite good, although it can always be improved further.
There are many examples around the world where the technology
has been deployed in the way Zeus wanted. The main problem is that
the people in charge of delivering these systems are so interested
in the sexiness of speech (to show how leading-edge they are) that
the whole design process is subverted into nothing more than
replacing DTMF key presses with words. This simply makes the
application harder to use, more time-consuming and less accurate.
At the other end of the scale, I know of a horse-racing telephone
betting service that allows you to place a bet in one statement --
e.g., "I'd like to place a bet on the Doomben races on Saturday,
race 5, horse 3, $10 on the nose." Imagine doing that with a
traditional IVR.
So it's not speech technology that's the problem, it's making
the right choices to design and deploy it intelligently.
Zeus Kerravala responded:
I think David's comments are fair. He's correct in that the
technology is there to do what's needed today, but there are very
few instances where the technology is actually deployed that way.
David even states that it's the way the systems are designed and
deployed that is the real problem. From the end user's viewpoint,
though, it doesn't matter whether it's the technology or the
deployment, the application needs an upgrade to be useful. So while
I agree with David's comments, a big challenge for the industry is
creating the actual proof points to show this is real.
Do you have comments you'd like to share regarding speech
technology? We'd love to hear them. Send them to the
SearchVoIP.com
editors.
David Witham has worked for the past 10 years in the areas of
prepaid and postpaid telephony application development and
switching, IVR and speech-enabled systems, telecommunications
billing, and IT system administration. He currently works in the
engineering team at gotalk, looking after its VoIP switching
infrastructure.
Zeus Kerravala is a regular contributor to SearchVoIP.com and
manages Yankee Group's infrastructure research and consulting.