The
Money Programme
has become the first BBC Television programme to be broadcast
in virtual online world Second Life.
Reporter Max Flint and his spiky-haired alter-ego, MP Masala,
travelled deep into cyberspace to meet its virtual entrepreneurs,
and find out how real fortunes are made.
The programme was broadcast simultaneously on television and
in Second Life and at the
virtual Rivers Run Red Cinema.
He also met the people behind Reebok’s virtual shop, and then in
London visits marketing company Rivers Run Red. Rivers Run Red has
amassed a multi-million pound turnover by doing all its business
inside virtual worlds, including creating the cinema in Second Life
where The Money Programme was screened.
Multi-nationals like Reebok, Nissan and Calvin Klein are also
getting in on the act and making real money selling virtual
products in Second Life. Massively Multiplayer Online Games
(MMORPG) which charge monthly subscriptions to participants, like
World of Warcraft which has more than eight million paying
members.
NetSuite rolled out in Second Life as virtual cash gets real
>>
How to do business in a Second Life >>
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