London department store Harrods will finish work on a
system to provide a single view of its customers and prices next
month.
The retailer will gain a single version of data on each
customer’s transactions and an up-to date record of prices of its
products when it migrates its last business area – the food and
beverage business – on to its SAP merchandising system in
August.
The benefits from creating a single view of customers will be
realised in October when Harrods uses a component within its
Seebeyond service oriented architecture to consolidate its
different customer record databases.
Harrods said it expects the system to increase the accuracy and
reduce the cost of its marketing campaigns.
