Although IT directors are being tempted by offers of
savings from offshore outsourcing, will the added complexities of
managing a remote contract prove too costly?
The trend for UK companies to outsource IT and business
functions gained renewed momentum last month when high street banks
HSBC and Lloyds TSB announced offshore deals to
India.
Analyst firm Gartner has predicted that the European market for
offshore IT outsourcing will grow by more than 40% in 2003, and UK
companies are lining up to take advantage of cheaper labour costs
in countries such as India and Vietnam.
Estimates of the savings that offshore outsourcing can offer vary,
but some experts believe offshore deals could cut costs by up to
40%.
Despite the obvious benefits, outsourcing experts have warned IT
directors to consider the challenges of managing a contract from
thousands of miles away in a different time zone.
The most dramatic risk to an offshore contract is geopolitical -
potential military, political or economic instability could affect
the country where the supplier is doing business.
The recent Iraqi war, for instance, sent shivers through the
outsourcing business community even though most offshore
outsourcing centres were relatively far away. Flare-ups in tension
between India and Pakistan have also raised concerns.
Bob Aylott, principal consultant at outsourcing advisory company
Orbys Consulting, said one way to manage geopolitical risk is to
follow the example of manufacturing companies such as motor
manufacturer BMW, which has factories in South Africa and South
America. Outsourcing to different countries spreads the risk among
suppliers, in the same way that companies in the UK often have more
than one telecom supplier. "Having just one supplier is pretty
unsafe," Aylott said.
Hidden increased costs
Another factor for companies to consider is the cost of managing
the contract. The average offshore contract will cost significantly
more to manage than the same contract in the UK.
Richard Sykes, chairman of outsourcing consultant Morgan Chambers,
said that although companies could usually expect to spend between
3% and 5% of a contract's value on a UK-based outsourcing deal, the
figure could rise to between 8% and 11% for an overseas contract
over time. However, the cost of managing offshore deals should
fall.
Other advisers, such as the National Outsourcing Association,
believe the hidden cost of offshore deals could be far higher. It
estimated that overseas telecom links, the need to have more
managers to scrutinise the deal along with travel costs could
reduce any savings, above that of employing someone in the UK, by
up to 40%.
Ensuring that a less experienced overseas supplier is familiar with
your business will also require a more prescriptive contract, which
will take longer to draft and absorb more staff time.
"You cannot take any kind of tacit knowledge about your business or
sector for granted," said Aylott. "In the UK, for example, everyone
knows about the Bacs clearing system or the impact of Christmas on
planning cycles - but not necessarily in the rest of the world."
Experts also advise users to have a senior employee from the
outsourcing provider stationed in the UK.
Regular travel to the offshore site, ideally every few months, will
be another inevitable extra cost. Experts advise trips to check up
on suppliers every two to three months.
"If you do not go every three months it is not enough," said
Aylott. "Otherwise you are not seeing the people who are doing your
work, only the front-end salespeople."
However much time and money is invested in managing a contract,
there will inevitably be situations where a user wants to bring a
service back in-house. One reason may be unhappiness with the
supplier's performance, or the needs of the user could change, for
example, following a merger. Bringing a contract back in-house can
also be made more difficult if the staff who ran the service were
transferred to the outsourcing supplier, as they may be reluctant
to return to their original employer.
Some outsourcing advisers believe the logistical challenges of
negotiating with managers thousands of miles away effectively makes
reclaiming an offshore service impractical. To date, there have
been few, if any, examples of a company bringing an offshore deal
back in-house.
But for all the extra challenges of managing offshore outsourcing,
there is no shortage of takers in the UK. The strong growth in the
market is predicted to continue, at least for the next few
years.
Offshore contract management team
Contract management needs to consist of three layers, said Stratos
Sarissamlis, vice-president international at analyst firm Meta
Group.
The lowest layer, comprising a small team of IT staff, monitors
service levels to check they are being met. The team should meet
twice weekly: once at the beginning to agree the week's work
schedule, and at the end to sign off performance and delivery. It
can identify areas for improvement or where there is need to update
technology.
The second layer of staff should monitor finances, produce monthly
reports, apply bonuses and penalties and assess any recommendations
from layer one.
The third layer of staff should meet quarterly. Their focus is on
business risk and resolving disputes and they should have the power
to review and restructure the contract and approve recommendations
for change.
Making an outsourcing contract work
Enter the offshore market slowly. Test out
suppliers with non-critical projects and add more work gradually.
One-off development is very different from ongoing maintenance and
support.
Spread your risk among more than one supplier,
preferably in more than one country, or with a supplier that can
operate globally.
There is a huge variety of experience and
maturity among offshore suppliers, not just in systems development
but in knowledge of how UK businesses work. Less experienced
suppliers, although they may be cheaper, will require more
management effort.
You will need to invest more in contract
management, around 10% to 11% of contract value, compared with only
3% to 5% for UK outsourcing. Over time this percentage should
halve.
The IT boom is creating a high churn among
offshore IT professionals. Although you cannot bind your
outsourcer's team contractually, encourage loyalty and belonging by
making them feel part of your company and culture.
Travel is inevitable. However good your
UK-based account manager, you must visit your offshore team at
least several times a year.