I accept that my suppliers' costs and fees will go up over time.
Therefore, I am trying to agree a roadmap for the price rises to
tie them to a tangible increase in service and value. Can the panel
advise me on any suitable strategies?
You may need to pay more for a customised
contractDavid Hughes, Deloitte and Touche
The duration of the contract, the service levels and the financial
penalties all have an impact on your bargaining powers. However, if
you sign up to a long-term contract you can partly mitigate the
risk of rising costs.
Long-term service contracts often provide fixed services for a
reducing annual fee. Some suppliers will even perform first year
services at a loss, as they consider this an "investment in the
relationship".
You could arrange to have a fixed payment for core services and
additional payments on a supplementary contractual basis. The fixed
payment should prove to be cost-effective as the supplier is "on a
promise" for future work. These supplementary contracts can be a
fixed fee or contingent (ie your supplier receives an agreed
percentage of any savings) and should be treated as separate to the
core contract.
Your supplier should be in a position to provide its services for
less than any other third party as they are already integrated into
your organisation. With time, you will identify areas where your
supplier is effective.
You should always demand service excellence and include periodic
review points and opt-out clauses in your contract to ensure you
are able to look elsewhere. It may be worth paying a premium for a
customised flexible agreement.
Improving your working relationship is more
effectiveChris Hemingway, Cranfield School of
Management
Service contracts are long-term, so the balance of power changes
over time. Before a service contract is signed, power resides
mostly with the buyer, who can choose between suppliers. Once an
agreement is made, power shifts in favour of the supplier. This
dynamic often leads to negative negotiating behaviour on both
sides. The buyer tries to squeeze down the supplier's margins,
while the supplier tries to create a vague contract to inflate
charges after the deal is made.
As a result, negotiations often create mistrust, sour working
relationships and result in lose-lose agreements. Effective
negotiation requires mutual understanding, a focus on interests
rather than power and, above all, clarity.
Think about the desired outcome from both perspectives. A buyer's
cost containment is a supplier's lost revenue; the buyer's
flexibility is the supplier's uncertain cost; and a buyer's
value-added can ensure a supplier's continuity of business.
Be creative in exploring alternatives to learn your supplier's
preferences and match them with your own. What do "value-added" and
"flexibility" mean to you? Do they involve costs or uncertainty for
the supplier? Are you prepared to pay for this? Can the uncertainty
be managed?
Addressing interests in this way moves negotiations towards finding
a workable contract rather than battling over costs. You may not
squeeze every penny out of your supplier but improved working
relationships usually pay for themselves.
Decide on a price rise strategy for your
suppliers
Anthony Harrison, NCC Group
You have identified that you need to maintain a win-win position
where you want good value and your suppliers want financial
stability. You need to consider two categories of price
changes:
l Those linked to general economic changes. Your contracts should
make provision for those prices that may change through general
inflation or deflation. This can sometimes be combined with
sector-specific changes reflecting the cost of in-demand
skills.
l Prices linked to changes in service performance, resulting in
better or worse value being delivered to you. You could take a
service level agreement-based approach and pay more or less after
reaching certain levels.
Alternatively, you could look to share the value of service changes
with your suppliers by agreeing the ratio to which the value will
be split. This could be linked to a robust open-book accounting
regime to allow both parties to measure the impact of service
performance changes.
Do not accept that price increases are
inevitable
Robin Laidlaw,President, CW500
Club
Altering your defeatist attitude that price rises are inevitable
would be a good start. Ask for a roadmap and what you will get, if
anything. Ask for information on new releases, forthcoming
functionality and whether products will remain fully
compatible.
Future threats that version 17.009 will not be supported after a
certain date mean you should look at what that means to you. How
long can you operate without manufacturer support?
The truth is that we have created this demon as a result of the
days when functionality was limited and we urged for enhancements
and new releases. But we are now in a maturing industry and cannot
expect the pace of change to continue to increase.
My six-year-old BMW is really not so different from today's model.
The interior is very similar and Imay have one zillion less tiny
computers on board, but I don't care because mine is comfortable,
cruises effortlessly and is maintained by BMW at a reduced price
because of its age. So why update?
It is the same with software. Do not negotiate into a position up
front where you accept price increases. Monitor the integration
capability of your version, but do not become a slave to upgrading.
User groups are a useful way of entering into a dialogue with
suppliers. If enough users resist unnecessary, cosmetic changes,
the overall pace will gradually slow down and we will all benefit
from the reduced costs of a stable, mature environment.
A long-term deal with a large company helps
negotiations
Roger Marshall, Elite
We are always being told that everything is negotiable and that
price lists are a thing of the past, but that is not the experience
for most of us. Once we are committed to one supplier and its
products, the reality is that it will point to the contract and
impose whatever price rise it can get away with.
To get yourself into the right negotiating position it helps to be
a very big customer and to keep your options open. If your supplier
knows you can and will reduce your business, either through a
different supplier or by bringing work in-house, it will be more
willing to negotiate.
However, a long-term deal can guarantee a supplier's cash flow and
enable it to invest in providing service improvements to you. Much
will depend on how the supplier perceives you as a customer and the
general state of the market, so do your homework before starting
negotiations.