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Strategy clinic: Consult the experts

Thursday 12 September 2002 02:29
Total cost of ownership once provided me with a useful means of forecasting my department's budgeting. But its failure to take into account the changing technologies - wireless cards and access, personal firewalls, bigger applications - means I can no longer trust it. What other means of extrapolating future budgetary requirements does the panel recommend?

Put your faith in benchmarking
Apractical solution to combat the inability of total cost of ownership (TCO) to encompass newer technologies is to benchmark your IT components' cost and performance with other early-adopter organisations. Provided this is supported with "behind-the-results" discussion with participating organisations to collectively examine variations, you can identify areas for improvement, compare current costs and collectively extrapolate for budgeting purposes.

Although these are fast-changing times, benchmarking is evolving to accommodate organisations' needs for low-cost, three-month-cycle comparisons. To understand the TCO of a current technology, its cost needs to be looked at in the context of where it is being used - organisation, business structures, IT architecture, support provision, hardware and software lifecycles, licensing requirements and end-user requirements.

For budgetary purposes, it is equally important that your relationship with business decision-makers makes you aware of planned business directions and organisational changes that will affect what you use and how you use it.

New technologies are harder to cost. Many large organisations will be piloting newer technologies in discrete applications where experiences and costs are accurately assessed. The advantage of discussing initiatives, methods, processes and likely and actual costs directly with other organisations through a modern responsive benchmarking method will give you valuable indicators based on current corporate user experience.

How similar or different the other organisations are is comparatively unimportant; by understanding the similarities or differences, your own budget forecast figures can be adjusted accordingly.
David Roberts, Tif

Risk/reward profiling can help
As a tool, TCO is useful for evaluating different options, particularly when applied to a proven technology. Large companies have justified group standards for PCs by calculating that higher support costs offset lower purchase costs.

For new technologies, relative ownership costs may be radically different owing to the "failure" costs of backing the wrong standard. Take the case of large application packages, notably enterprise resource planning (ERP) systems. Companies buy an ERP package in the expectation that the supplier will maintain and upgrade it. Choose the wrong supplier and that investment will not be sustained. Developing a bespoke package leads to unpredictable maintenance costs. Subsequent ERP purchasers benefit from more data to assist both ownership cost estimates and the supplier selection.

Is it best then to delay new technology investments? There is a risk/reward relationship with being an early adopter and no decision may generate a higher risk. Rewards and risks can be mapped to help budget both the total and individual amounts allocated to new technologies. Rewards link to the competitive contribution from improved processes. Internal and external risks include skill shortages, service failures and changing standards.

Thus the recommendation is to supplement TCO for proven technology by budgeting initial investments in new technologies using a risk/reward profile. To estimate ongoing operating costs, companies should apply industry research and personal experience with similar technologies.
Sharm Manwani, Henley Management College

Consider the value of IT, not the cost
From what you have said, it seems that there are two possible reasons for the difficulties you are experiencing with TCO:

  • You may be having difficulties with the calculation itself rather than the principle of TCO. When applied correctly, these calculations should allow you to predict the cost of individual investments over a five- to seven-year period.

    If TCO calculations are inaccurate, you may suffer from runaway costs. One way to protect yourself in this circumstance is to consider assigning cost risk to your suppliers. To achieve this may mean suppliers helping you with the TCO calculation, since they will want to quantify the risks they face.


  • In many organisations, IT is viewed as a cost which should be minimised rather than an investment that should be maximised. For this reason, many IT departments have firm budgets where costs and other inputs are controlled to keep within the allowed amount.


  • The prime factor in approving IT investments should be the value to the business, rather than the cost of the investment. So, where IT investments result in demonstrable business value, funding should be passed through from benefiting business units to the IT department to pay for the technology investment. Under this regime, the IT department's budget will flex to reflect the business value of the IT investments.
    Roger Rawlinson, NCC Global

    Ditch technology-centred approach
    The best place to start is with your company's own finance experts. The way you provision for the future costs of IT must follow the company's wider financial policies. Your finance colleagues should be able to tell you what these policies are and help you implement them.

    Unless your company sees a need to treat IT spending as a special case, you should use the same approach for IT budgeting and investment planning as other long-term commitments, for example, buildings, plant and manufacturing equipment.

    In some cases, this may be a new question for the finance people, in which case you have a great opportunity to collaborate with them on something that is of real strategic significance. These days, the way your company plans and manages IT investments is more important to a successful IT strategy than the more traditional, technology-centred approach.

    The relentless evolution of IT that you describe in your question is one reason for this. The other is the fundamental changes that are occurring in the IT supply market: namely, the shift in the balance of power away from suppliers and towards customers, the development of a more service-based model, major changes in suppliers' pricing strategies, and so on.

    All of this uncertainty means that your IT budgets and investment plans cannot be driven by the way the IT market has worked in the past, or works today. Instead, they need to be driven by the value that your company thinks it can create from IT, and how much you are prepared to pay, in total, for that value.
    Chris Potts, Dominic Barrow