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Strategy clinic:Consult the experts

Thursday 20 June 2002 11:47
The problemWe are looking at outsourcing our datacentre to a major services provider. Can you advise me on the vital areas that must be covered by any contract? What types of contract are open to me? When would a risk/reward contract be appropriate?

The solution

Consider the long-term implications

A good saying to keep in mind is "hope for the best but prepare for the worst". Books are written on this subject and you need specialist assistance. At the very least you should employ independent consultants with expertise and a good track record in outsourcing IT, and lawyers specialising in IT services contracts. Do not forget that the outsourcing suppliers have such people on their payroll doing nothing else but negotiate deals like yours.

I would steer clear of the word "partnership" with reference to an outsourcing agreement. Yes, in an everyday meaning of the word you will be partners in providing the datacentre service. What you will not be is partners in terms of sharing risks and rewards.

You will each take certain risks, but they will be different risks. Likewise both of you will aim to gain rewards, but they, too, will be different. This may seem obvious, but in negotiating being aware of what is in it for the other party is just as important as understanding your own position.

Datacentre outsourcing is a mature market which means that there are not likely to be any loss-leader deals available. You should, however, get a keen price because of competition between suppliers and economies of scale. Be warned that what looks like an excellent saving in year one may not be so good as the years roll by, the cost of technology falls and your requirements change - profits are made on variations.

Last but not least, you should consider, in negotiating the deal, what happens at the end of the contract. You may never be in such a strong negotiating position again.
Roger Marshall, Elite

Remember to look beyond cost
You need to understand why you are making this move. Usually the primary driver is cost reduction, but many other issues should be taken into account, such as access to additional skills, efficiency improvements, and increased management control.

You need to identify the key stakeholders in the business and understand their different needs and expectations. The business drivers must be clearly agreed and these should be reflected in the performance measurement criteria that you set.

You need to consider both critical success factors (what the measures of achieving a successful transition will be) and key performance indicators (how you will measure success on an ongoing basis).

Key questions to ask include:
  • Can we state the business objectives clearly and quantifiably?

  • How much control are we prepared to hand over?

  • How will the outsourcing arrangement fit in with or affect the business plan?

  • Is there widespread agreement to the change or strong resistance?

  • Will we require new processes to support the arrangement?

You need to cover the whole user-focused lifecycle, from identification of need to fulfilment, including project management and development. Although you only mention the datacentre, you need to be absolutely sure that as little as possible falls through the cracks between the identification of need and the delivery and support of systems.

Typically there are two contract types: fixed and variable. In fixed-price contracts the supplier pegs his price according to pre-agreed criteria, as opposed to charging for services as requested and delivered.

Clearly, the first type is more limiting, as changes have to be renegotiated, whereas the second needs to be supported by a high degree of trust between the parties. In the end it all depends on what kind of relationship you want and how much you are prepared to put into it. Risk-reward type deals are always appropriate, but particularly in the case of variable contracts.
David Taylor, Certus

Set up a "menu" for the contract
Before you enter into an outsourcing deal you need to make sure that the following areas are considered:
  • Service level agreements - such as "time to service resume", helpdesk, availability of service and provision and measure of service indicators

  • Costs - payment profile, return on investment, costs of "add-ons" such as any increase in users

  • Ownership and responsibilities - who owns the data, hardware, software, and who is responsible for it

  • Duration - length of contact, termination clauses, renegotiation criteria

  • Scalability - the ability of the systems to cope with an increase in users and demands on capacity

  • Future-proofing - software upgrades policy, roadmap for software and/or hardware, additional functionality

  • Staffing and management - changes to staffing requirements, staffing of the supplier; management style and structure

  • Boundaries - the interfaces must be clearly defined and the implications for connection addressed

  • Scope - the functionality included in the system

  • Security - the handling of data and any connections with other systems; affects of legislation such as the Data Protection Act.

Which contract you choose will depend whether you want total outsourcing or a joint venture. Joint ventures pose a greater risk, but also a potential benefit from providing a service to others. It is down to the strategic requirements of your organisation - does it want to be involved in IT?
Roger Rawlinson, NCC Group

Don't forget the exit arrangements
Ensure the contract deals with the three stages of any outsourcing project: set-up and implementation; service delivery; and exit arrangements.

It is tempting to focus on implementation and service delivery but it is a mistake to skimp on the exit provisions. Look for mechanisms to migrate the services back in-house or to another service provider - and this includes the ability to requisition information which the new provider needs in order to formulate a sensible tender.

If it is a long-term deal, look for built-in flexibility to cater for events such as business acquisitions and disposals as well as the more obvious changes in technology and market conditions.

Make sure the contract expressly reflects your business drivers, especially if it is based on the supplier's standard terms. Beware of signing a contract with too many matters "to be agreed", especially as a result of postponing problem issues which are holding up negotiations. Look for clauses that ensure continuity of service even during periods of change or dispute resolution.

Your question about sharing of risk and reward is a question of degree that must be influenced by your particular business drivers and imperatives. Start the contract negotiations early.
Paul Williams, Andersen