Business intelligence software company SAS Institute has unveiled
next-generation, enterprise-wide BI software - aimed at banking and
telecoms - to provide industry-specific packaged applications,
embedded domain expertise, and an extendable underlying
architecture to give companies a fast track on intelligence and a
quicker ROI.
Initial application for the new Industry Intelligence Solutions
will include credit scoring, customer retention and segmentation,
cross- and up-selling, and marketing automation as well as a
strategic performance management application designed to help
organisations track their overall performance.
The industry solutions include a common data model that defines
business entities and processes for the given industry. As the
foundation, the industry-specific data model ensures rapid
integration and implementation of the application components as
well as the sharing of consistent and accurate information across
the enterprise, according to SAS officials.
SAS also announced a global strategic alliance with Computer
Sciences to develop and deliver BI solutions for analytical CRM,
strategic performance management, and data warehousing for public
and private sector clients.