PeopleSoft is to announce the availability of its Customer
Behaviour Modelling tool as part of an upgrade to its Enterprise
Performance Management suite.
As part of version 8.3 of the suite, the company's customer
relationship management (CRM) analytics product will feature a tool
called PeopleSoft 8 Customer Behaviour Modelling, which provides
predictive insight into customer behaviour.
"What Customer Behaviour Modelling does is take [analysis] to the
next level by taking historical information, developing profiles
and models, and scoring by current customer base to make
predictions about customer behaviour [and] a whole slew of things
that allow actionable insight," said Robb Eklund, PeopleSoft's
vice-president of product marketing.
For example, the tool could be used to predict customer turnover at
a mobile phone service company.
Designed to work as a turnkey application, the tool will also
function with other PeopleSoft applications as well as with
third-party tools.
As part of PeopleSoft 8.3 Enterprise Performance Management, the
company will feature a business planning and budgeting tool in the
suite's Financial Analytics application. The tool will enable users
to project, implement and adjust financial strategies and
objectives.
The suite's Workforce Analytics application will be fitted with
Workforce Planning, for modelling skills and competencies, planning
succession, and determining workforce strengths and
weaknesses.
PeopleSoft will also add four solution-specific data warehouse
tools for CRM, financials, human resources management systems and
supply chain management.
Separately, Edify plans to ship its latest Customer Feedback and
Analysis application, which automates the process of gathering and
analysing customer feedback in real-time through the company's CRM
platform. Users can take customer profiles and relate them to
specific financial metrics.