John KavanaghJenni Ashwood has moved from being a maths teacher to full-time
mother to programmer and is currently business systems manager at
department store chain Bentalls, where she has a team of13 IT
staff.
Seventeen years after taking a self-study Open University
course, Ashwood has carved out a globe-trotting IT career. She has
just returned from Australia, where she spoke about Bentalls'
e-commerce experience.
The company has replaced standard electronic data interchange
(EDI) for supply chain management with a simpler and cheaper system
based on the Web which is used to communicate with 2,500
suppliers.
All this is a long way from her days teaching maths to A-level
students in the early 1970s. After three years she had a daughter
and gave up work. "There's no point having children and giving the
fun bits away, so I put my career on hold," she says. A second
daughter was born three years later.
By 1983, Ashwood had been away from work for nine years and felt
it would be hard to get back. "I saw an advert from the Women In
Technology organisation, about a scheme to get women back into
work," she says. "It involved a one-year self-funding Open
University course. I was a bit daunted and needed my confidence
building up, but I sat the assessment tests and discovered I was
very good at programming, so I studied practical and theoretical
computing for a year by remote learning."
In 1984 she competed against 100 other applicants for one of 12
jobs on a project to monitor business efficiency at the Greater
London Council. She was the only successful female. "I sometimes
wonder if I was chosen as the token woman, but I know I justified
their choice while I was there," she says.
Ashwood quickly applied to join the computing department as a
programmer and set about convincing management that the IBM 3090
mainframe needed to be replaced with more flexible systems to
better suit the council's needs.
"I thought I could do better for them, but then Margaret
Thatcher came along and abolished the council and I found myself
looking for another job," she says.
That new job was at Bentalls, which in 1987 was replacing its
IT. Ashwood worked in support management and systems analysis
before helping to spearhead the e-commerce project, which won one
of the 1999 BT E-Business Innovation Awards.
Ashwood now works on IT strategy and promoting the company's
approach, both internally and externally.
She thinks other women can make a success of IT. "It is
traditional to promote people on hard skills, yet soft skills are
of equal value," she says. "It is because soft skills aren't as
valued that women fail to value themselves highly enough, but that
situation is changing. The Internet is proving to be a great
leveller for business and for women in computing. Hopefully, we'll
see more women in IT in the future."