Sergey Nivens - Fotolia
Hyperoptic has enabled its gigabit FTTP broadband service to businesses and new-build residential developments in Nottingham.
The supplier – which provides headline speeds more than 100 times faster than more widely available ADSL services over a wholly-owned fibre network – has already delivered a live service into the Marco Island development in the city centre, and plans to take its offering citywide by Christmas, says national team manager Tim Huxtable.
“Hyperoptic is investing heavily in infrastructure across Nottingham to give residents and businesses access to the fastest broadband speeds in the UK,” he said.
“We have been hugely encouraged by the appetite for our hyperfast broadband. We choose our cities based on registrations of interest, so it is fantastic to be fulfilling this demand in Nottingham.”
Development resident Henry Machin said: “I only moved into the development a few months ago and the main reason I chose it was because I heard that Hyperoptic was installing its full fibre broadband services.”
Gavin Mearns, residential block manager at Eddisons Residential, added: “The feedback about Hyperoptic’s services has been phenomenal. We are always looking for innovative ways to further enhance the residents’ experience.
“Fast, reliable broadband has moved from a nicety to a necessity, so we are thrilled to be able to offer the option of gigabit connectivity in addition to our suite of residents’ services.”
Until recently, Hyperoptic had focused exclusively on new-build, multi-occupancy city-centre developments with more than residential 50 units, and prioritised its service in buildings where it saw the highest levels of demand from freeholders and residents.
However, back in March it unveiled its first business broadband proposition – following a lengthy trial – offering full fibre and competitively priced leased line products at a range of speeds.
Like its consumer counterpart, the shared leased line product is pitched at premises that house a number of SMEs, such as small city centre office blocks and startup workspaces.
Hyperoptic said it would also bring its business service into Nottingham, which is eligible for the government’s Connection Voucher scheme, offering grants of up to £3,000 for SMEs to cover the cost of a broadband upgrade.
Eligible businesses in Nottingham must be based either in the city itself, or in the areas of Broxtowe, Gedling, Rushcliffe or Hucknall.
Nick McDonald, portfolio holder for jobs, skills and transport at Nottingham city council, said: “We are encouraging the growth of the supplier market, as we know access to fast, reliable broadband is essential and is one of the foundations needed to encourage more growth in the city.
“It’s a great time to welcome Hyperoptic as businesses can currently access funded grants through us to cover the cost of upgrading their connection.”