Union Unite has accused Aviva of betraying UK workers after it emerged that 600 of its 2,000 job cuts are actually being relocated in India.
Aviva had already announced that it was cutting 6% of its 31,200 workforce as part of its plan to save £400m. It emerged last week that 600 back-office processing roles would be moved to Pune in India.
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According to a Guardian report, national officer, Dominic Hook said: "Aviva is betraying its UK workforce by exporting 600 jobs overseas. This is an appalling way to treat the loyal workforce, who are the backbone of the company."
Mark Lewis, head of outsourcing at law firm Berwin Leighton Paisner, said Aviva already has a relationship with BPO supplier WNS.
“I am not surprised by the announcement because they have a lot of work done offshore already,” Lewis said.
WNS has been providing BPO services to Aviva since 2004. In 2008, WNS acquired Aviva's offshore operations which run business processes, including in Pune.
Lewis said the real challenge facing insurance companies is using technology to better connect with intermediaries.
“They need to get to the under-25s,” he said.