Waitrose is to roll out contactless payments across all of its branches in the second half of this year following a trial in three of its stores.
The near field communication (NFC) technology has already been deployed within various of Pret outlets, McDonald's stores and the O2 Arena, and enables customers to swipe their contactless-enabled payment card to pay for transactions up to the value of £15.
“Our shoppers increasingly expect us to have the latest technology, and we've found that contactless payment has the benefit of speeding up transaction times, minimising queues and ultimately improving the overall customer experience,” said a Waitrose spokeswoman.
The use of near field communication is expected to increase over the next three years, with Google having introduced Google Wallet last year to make secure mobile payments simply by tapping the phone on any PayPass-enabled terminal and a number of phone manufacturers having introduced NFC-enabled handsets.
Juniper Research predicts NFC mobile payments will reach 300 million devices worldwide by 2014, with one-fifth of all smartphone devices having NFC capability.