Hotel chain embarks on online revolution

Millennium & Copthorne Hotels has embarked on a 12 month project to renew its online sales channel after outsourcing its e-business activity.

Millennium & Copthorne Hotels has embarked on a 12 month project to renew its online sales channel after outsourcing its e-business activity.

The hotel chain has signed an agreement with tier-two Indian supplier MindTree, which will design, build and integrate a new platform and provide ongoing support.

Traditionally relying on offline booking the hotel chain wants to catch-up in a sector where online booking is becoming the most important channel. Despite having an existing online booking system, which was built in-house, the technology was outdated.

The new system uses Adobe content management and integrates with third party applications such as Twitter and Google Maps.

Clive Harrington, senior vice president for Europe at the hotel, said improving e-commerce is “vital to the Group’s ambitious growth strategy for the next five years.”

Mindtree will become a long term partner, providing fixed cost support, and maintenance. It will also constantly develop the platform. It will also manage the third party technology suppliers.

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