Most CIOs are failing to market their achievements effectively even though most see it as essential to individual and departmental success, according to a European survey.
Three-quarters of 1,000 IT executives surveyed by recruitment firm Harvey Nash admitted they were not doing enough to improve their standing in the business.
Only 14% said they maintain blogs or represent their company externally, and 40% said they did not keep their LinkedIn profiles up to date.
That is despite the fact that 63% of respondents said there was a direct correlation between a CIO having a strong personal brand and the success of the IT department.
The majority (90%) also said that investing time and effort into improving what peers and associates think about a CIO is very important to his or her career.
More than a third (39%) said they had taken time to research how others in the business perceive them.
John Whiting, managing director of UK IT business at Harvey Nash, said as board members jostle for the CEO's attention, it has become essential for CIOs to build and strengthen their personal profiles.
"CIOs provide a vital bridge between the business and the board, but CIOs are often not natural self-publicists," he said.