"Access to accurate and timely information on merchandise sales, stock levels and store performance is crucial. We are already seeing performance improvements of 25% to 50% from moving to the new platform. This allows us to respond quicker to changing customer needs," said Mark Macaulay, JJB Sports' IT director.
News of the deal follows difficult times for both firms. Torex was rescued by investment firm Cerberus a year ago, while JJB has been through a change of management followed by tough trading conditions because of England's failure to qualify for the European football championships.
Doug Hargrove, Torex's chief marketing officer, said the deal was a mark of faith in Torex. "In 2007 JJB was not buying in 2008 it is," he said.