London Evening Standard and Newsquest adopt wireless mobile screens

The London Evening Standard and regional newspaper group Newsquest are using wireless mobile screens at newspaper outlets to help boost sales.

The London Evening Standard and regional newspaper group Newsquest are using wireless mobile screens at newspaper outlets to help boost sales.

The London Evening Standard has taken delivery of 30 outdoor "Extra!" units in the first stage of a roll-out across the capital.

The wireless, battery-operated systems featuring 32" screens have been installed in Evening Standard sales booths at major "footfall" sites, including Euston Station, Fenchurch Street, Farringdon and Waterloo, as part of a major programme of improvements to the paper's street presence.

The supplier, Comtech M2M (machine-to-machine), has also signed a contract for an indoor version of the "Extra!" system with Newsquest, to maximise on "queue dwell times" at newsagents.

The units can be updated at any time from advertising sales and news rooms using the system's "Extralive" management service, without relying on a retailer's own IT network infrastructure.

Matt Harrison, sales and marketing director at the London Evening Standard, said, "The 'Extra!' units provide an important potential opportunity for a new advertising revenue platform by directly linking in to advertising within the paper and online."




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