SMEs turn to the web for better business

52% of the UK’s SMEs use the internet as the primary channel to promote their company and to communicate with partners, better business

Just over half (52%) of the UK’s small to medium sized enterprises (SMEs)  now use the internet as the primary channel to promote their company and to communicate with partners, according to a research report from BT Business.

Despite this, the Small Businesses and the Internet report highlights that 40% of the UK ’s SMEs companies still do not have a dedicated company web site, and 21% have no online presence at all. This was particularly true for sole traders, where half (48%) have no web presence to speak of.

Three quarters of businesses (74%), see the internet as playing an important role in achieving their goals in the next five years, with 63% believing that it allows them to compete with bigger players and in different markets.

The research also showed that more than half of respondents (57%) believed that the world of business has become less personal as a result of technology and 15% of SMEs never trust the companies that they meet on the internet.

Even though the overwhelming majority of SMEs, over four in five, generally trust the people online, the research revealed it depends on the web site and the experience they have. In addition to this, 90% of SMEs sampled said they preferred working with companies that were recommended to them.

Recommendations are also important in generating revenue, with more than half of SMEs (52%) seeing a significant proportion of their new business (up to half) coming through referrals. For 32%, three quarters of their work was referred.


Read more on IT for small and medium-sized enterprises (SME)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close