Foreign exchange dealer HiFX has relaunched its website with four localised versions to boost business.
The site has been redesigned by Conchango to support services for both private individuals and businesses.
To ensure the site met the needs of users, Conchango created user personas to help build features and functions around behavioural patterns, needs and wants.
Conchango also engaged with real customers throughout the project, testing concepts, designs and language usage.
In terms of content management, the site needed to allow HiFX marketing and business managers in each territory to upload content without the time-lag involved in using central IT personnel for the task.
Not only is this more time and cost efficient, but also it empowers staff to load their own updates, from data to articles to a range of regularly changing market information.
Glenn Jones, chief marketing officer at HiFX, said, “The new site has transformed the way we look and has enhanced our efficiency, particularly through a content management system that enables us to post fresh content every day.”
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