Customising hosted applications will be a major theme at this week's Salesforce.com user conference in San Francisco.
The company, which supplies on-demand CRM software, is set to launch tools that will allow businesses to customise the applications without needing Java or other scripts or external applications such as Microsoft Excel.
Businesses will be able to tailor the software to suit their industry and business practices, said Salesforce.com.
This is the latest development in the company's strategy to make its hosted CRM system a platform on which other applications can run. In June, Salesforce.com launched Multiforce 1.0, an on-demand operating system environment that allows users to manage and share information.
Chris Boorman, European vice-president of marketing at Salesforce.com, said, "Users can build their own application, delivered on-demand."
Using a web browser, users can change the look and feel of the Salesforce.com application and create ways to share data. Boorman said the platform also supports service oriented architecture, which enable IT to be delivered as a service to business.
He said organisations can link their CRM systems to web services such as Skype, allowing employees to use the system to make internet telephony calls to customers or link to Google Map or an online spellchecker.