XML link boosts bookings

The Holiday Store has seen a tenfold increase in online bookings generated through Lastminute.com since implementing XML software...

The Holiday Store has seen a tenfold increase in online bookings generated through Lastminute.com since implementing XML software to link to the online leisure and travel portal, the tour operator revealed last week.

The company said the XML link has also cut overheads by bypassing viewdata - the booking engine used by many in the industry for selling holidays online - which charges operators networking costs for online searches when no booking is made.

In addition, the software, developed by supplier TravelOptions, has automated the previously manual process of supplying availability information and taking bookings, saving time and money, said Neville Wyn, managing director of the Holiday Store.

"Our low initial investment cost has already paid itself many times over, and we have been able to move five people originally required to manage online sales to more productive roles in the company," he said.

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