Lastminute looks to new channels

Online travel and leisure retailer Lastminute.com plans to focus on new ways of interacting with customers next year, including...

Online travel and leisure retailer Lastminute.com plans to focus on new ways of interacting with customers next year, including using interactive TV, voice recognition and next-generation mobile devices.

Nigel Beighton, the company's new chief technology officer, said, now the Internet has become established as a medium, leading-edge companies such as Lastminute. com need to move on to the next step.

"We will be looking at new ways of interacting with people," he said. "This will include conversation recognition, a lot more in mobility such as the [Microsoft] Stinger platform and interactive TV, where we are already involved in a number of
projects."

Lastminute.com will also be looking to get more out of existing technologies. "For example, there is still a long way to go with personalisation technology," said Beighton. "CRM-type applications have been around for a long time but people are still struggling to get the most out of them."

He added, "We have an active research and development policy - it is almost like a pharmaceutical company in that respect."

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