Internet-connected platforms set to overtake traditional web browsers

Desktop browsers will not be the primary point of access for web users in the future, according to a report.

Desktop browsers will not be the primary point of access for web users in the future, according to a report.

Around 25% of internet users now access the web via mobile apps, followed by games consoles (10%), tablets/e-readers (4%), and TV sets (2%), according to a survey of 51,000 users from GlobalWebIndex.

This trend points to a future where many people's primary internet experience will be via an internet-connected platform, said Tom Smith, founder of the GlobalWebIndex.

"Packaged platforms are re-engineering the internet from a browser based experience," Tom Smith added.

According to the company's research, monthly usage of social networking grew by 20% between July 2009 and September 2010, reaching 46% of global internet users. Twitter users increased to 21%, to 12% of global internet users.

"Real-time is re-orientating the internet back to mass media and professional content creators thanks to the changing impact of consumer involvement in social media," Smith said.

The integration of social technologies and professional content will be the most exciting dynamic of the internet over the next five years. Your social network or the wider consumer network will be increasingly important in defining all content and media that you consume, he said.

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