Women play web catch-up

Women are poised to supersede men as the most frequent users of the worldwide web, according to research by internet monitoring...

Women are poised to supersede men as the most frequent users of the worldwide web, according to research by internet monitoring service, Netvalue.

The company, which analyses consumers' on-line behaviour on a monthly basis, recently released its June results and noted that of the 10.15 million UK home internet users that month, a "staggering" 43.5 per cent (or 4.4 million) were women.

As the trend occurred across Europe as well, particularly in France and Germany, Netvalue attributed the surge in female users to Euro 2000, and to the fact that most men spent June focused on a different kind of net.

Streetsonline.co.uk, the web-based CD/DVD supplier, remained the top e-commerce site for all home internet users, having knocked Amazon.co.uk into the number two spot back in April. Egg.com ranked third on its list of most frequently visited sites during June, followed by Amazon.com, Jungle.com, Lastminute.com, Ugo.com, Barclays.co.uk, Bol.com and Expedia.co.uk. Music source, Napster.com entered the monitoring company's top 50 rankings for the first time suggesting a "shift in popularity in the UK" towards those sites that can deliver their products or services instantly via the internet, said Netvalue.

Top domains for June included MSN.com, Yahoo.com and Freeserve.com. month.

Netvalue evaluates the internet usage of approximately 2,000 people, who are said to be representative of the UK's population. Its July rankings will be released at the end of this month.

This was last published in August 2000

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