Web weighed down by drivel



The internet may be a valuable business research tool, but its use is costing companies thousands of pounds a year in wasted man hours as employees battle...



The internet may be a valuable business research tool, but its use is costing companies thousands of pounds a year in wasted man hours as employees battle to negotiate an abundance of irrelevant data on the web.

According to a recent MORI research poll carried out on behalf of Mediapps, a provider of personalised business portals, 64 per cent of people who use the internet for work purposes believe it is becoming increasingly difficult to find applicable information on the internet.

This is hardly surprising, says Mediapps, given that there are currently 2 billion pages on the web, and approximately 7.5 million adult (work) internet users in Britain.

The business estimates that a "typical company employee", earning £18,000 a year and viewing six known web pages per day, for five minutes each, wastes an average of 96 hours a year, and £1,000 of company money, by just logging on to the web pages alone.

"As the business world moves increasingly faster, companies can no longer waste hours searching the internet for business information," comments Ian Wells, Mediapps managing director. "Information needs to be accurate, personalised and instant. Without this companies will wallow in a sea of potentially useful information, but never have the capability to pick out the 'nugget' that will have maximum effect."

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