Virgin Retail brings online sales in-house

Virgin Retail has brought the management and integration of its e-commerce platform in-house in an effort to improve its online sales.

Virgin Retail has brought the management and integration of its e-commerce platform in-house in an effort to improve its online sales.

The privately owned retailer will call a halt to its outsourcing relationship with Venda once its new e-commerce platform is ready to go live at the end of the summer.

The company's IT director, Tony Johnson, said the sales generated by its existing platform, which has been transactional since 2002, were smaller than at other retailers.

The new platform will be integrated with Virgin's 15-year-old JDA MMS merchandising system.

Related article: Retailers rethink online platforms


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