Survey quashes myths about dotcom leaders



It is a myth that dotcom leaders are young, inexperienced and looking to make a fast buck while treating venture capital handouts like confetti, writes...



It is a myth that dotcom leaders are young, inexperienced and looking to make a fast buck while treating venture capital handouts like confetti, writes Antony Savvas.

The E-business Leaders Survey 2000 from KPMG Consulting reveals that the average e-business leader is about 38 years old and sacrifices corporate perks. They are less likely than their counterparts in traditional business to have their own offices or PAs, and are more likely to travel economy class or on "no-frills" airlines.

They are also likely to start work later, work later into the day, and be in the office or working on business matters seven days a week. More dotcom leaders expect to carry on working until they are 70 than leaders in traditional business - proving that they are in for the long haul, says KPMG.

One fifth of those surveyed said they work more than 71 hours a week, and 40% are usually still in the office at 8pm (as opposed to 8% in traditional business). Dotcom leaders are also less likely to have a degree - 66% compared to 84% elsewhere - but they are also more likely to have had a private education.

And while traditional business leaders have usually come from a finance background, in the dotcom world it is usually from marketing and IT areas.

Dotcom leaders also do not rebel against traditional rules of business, with 88% saying they felt casual dressing was not appropriate for important meetings.

The most popular alternative career for those leading in e-business would be to be a pilot and the Audi TT is the car they would most like to drive.

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