Supply chain e-revolution slow to catch on

• 
  Frank Booty
• Published: 13 Jun 2000

Results were startling. While 64 per cent of companies profess to have an e-business strategy, and 35 per cent claim to operate a web-enabled supply chain, only 4 per cent actually have an e-supply chain. A surprising 62 per cent did not see the acquisition of e-business technology by their competitors as a threat.

The greatest restriction to optimising e-business operations was lack of understanding, but nearly half the respondents are assigning strategic e-business development and implementation responsibilities to the IT department. Only 17 per cent of those responsible for adopting e-business were board level executives. That has to change.

Speaking at the Softworld event, Alan Waller, senior logistics partner at PricewaterhouseCoopers, and visiting professor at Cranfield Centre for Logistics and Transportation, says: 'The most significant change driving the supply chain will continue to be increasing pressures from the customer. Add complexities of increasingly global supply chains, and the disruptive nature of IT on traditional business models, and we begin to appreciate the challenge of supply chain management from now on.'

Waller argues virtual supply chains will replace linear supply chains and new skills, including making better use of systems and internet technology, will be critical to business success. Getting the manufacturing discipline connected is a key part of that. Business velocity and customer pressure carry on increasing. Real-time information delivers value to users everywhere in the supply chain, and integrated systems maximise returns. In sum, integrated supply chains deliver.

Richard Waller, InterBiz marketing manager, says: 'There's much talking and thinking, but little doing. The goal is the connected enterprise with everything connected together and an ability to transact in real-time. There needs to be an understanding of the industry, with no stock holding, and full knowledge of delivery schedules. Companies need to plan collaboratively, and there should be sharing up and down the supply chain for planning purposes.'

It used to be that everyone was spouting 'knowledge is power'. That's now old hat. Today's mantra is 'shared knowledge is power'. The current king in this emerging sector of the internet based supply chain is Cisco Systems.

Dick Gillespie, Cisco's vp enterprise UK, says: 'The secret to our success in the supply chain world is to turn the organisation inside out and share information. Electronic data interchange, EDI, automated paper processes, and there was an order-invoice situation. With us now, suppliers look into our system and make decisions on what they see. Sometimes there is no invoice or order. That calls for a leap of faith for most organisations. It certainly makes us agile.'

Philip Padfield, Ironside Technologies EMEA vp, says: 'We have a telephone test we like to apply. If the e-commerce option is not quicker than the telephone, don't touch it. Note the average in-bound sales telephone call takes between three and five minutes, after which the customer has all the information he/she needs. The e-commerce system must equal or better that. E-commerce solutions should incorporate ease of use, speed, security, scaleability, and flexibility as essentials.'

Padfield lists the features companies should look for when investing in an e-commerce system: it must be easy, fast, secure, interface directly into the order management system, be scaleable and flexible, change and customise in-house as the company grows - and it must provide more information than a phone call.

IDC highlighted Ironside as a 'supplier worth watching' in the internet commerce sell-side procurement applications space. Certainly, from the time IDC prepared the report to earlier this year, Ironside's customer base had jumped nearly 50 per cent (to 125).

Colin Tankard, Aventail's md, says: 'Many companies who want to set up online supply chain management and create better integration with legacy applications lack in-house resources. That's why we've set up as an ESP - extranet service provider - to jump start business-to-business deployment with a minimum of resources and risk.'

Raking the market ground, it's possible to collect a few examples of what's happening out there (Cisco, note, has to be the leader - after all it's selling a lot of the kit the internet is based on):