Sisters are doing it on the Web

Siaron Hughes gets a buzz out of designing US clothing company Levi's Web pages, albeit every six months.

Siaron Hughes gets a buzz out of designing US clothing company Levi's Web pages, albeit every six months.

Women are heavily outnumbered by men in the IT industry, and the imbalance seems to be most marked in the world of the Web, writes Roisin Woolnough.

Yet the Internet is widely perceived as being one of the more creative branches of IT to work in and, as such, is potentially more appealing than some other areas.

Siaron Hughes, Web designer at Lateral, certainly thinks so. "The Internet is very creative and I get to work on some exciting projects. There's also a lot of learning. For example, I'm working with Flash 4 technology and every day I find out new things and develop things that I couldn't do previously, and that's good fun. Everything evolves very quickly in this industry and you don't know what will be happening in two years' time."

Hughes is part of an eight-person team that has been working on the latest version of - the online shopping site for the Levi clothing label. Oddly enough though, while many businesses are making sure they don't miss the e-commerce boat, the powers-that-be at Levi seem to have other ideas - users cannot purchase a pair of jeans on the site. However, the company is keen to keep abreast of social trends and marketing tricks and is pulled down and rebuilt every six months.

Hughes says it took four weeks to design the latest launch. The site runs on Apache on a Sun enterprise server. "I used Macromedia Flash 4 mainly because it is a Web-friendly way of creating moving interactive graphics," she explains.

"I also used a lot of other supporting graphics and HTML tools, like Dreamweaver 2, Photoshop 5.5 and Fireworks 2." She says the only drawback to employing Flash 4 is that not all visitors to the site will have the plug-ins, but they will be able to access the same information in HTML pages with a similar layout.

curriculum vitae

Name: Siaron Hughes

Age: 29

Title: Web designer at

Qualifications: BA, fashion design and promotion

IT skills: Flash 4, HTML, Bbedit, Dream-weaver 2, Photoshop 5.5, Fireworks 2

Favourite pub: Tactical in Soho

Favourite book: Under Milk Wood, Dylan Thomas

Favourite film: Running Man

Hobbies: making T-shirts, developing my own clothes label, illustrations, capoiera

Hughes on Hughes: excitable, hectic, animated

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