Web sites provide enterprises with a means of distributing more information about their organisation and their products to more potential customers than ever before. They are an increasingly important channel for marketing on which enterprises should be seeking a significant return on investment (ROI). However, like all technologies, this method of getting a message across has to be closely managed, controlled, and monitored.
Any bit of Web content that is slightly incorrect can be magnified many thousands of times when potential customers access it. Therefore, the importance of Web site content security, privacy, and compliance is now growing rapidly as the number of Web sites, the volume of content, and Web-knowledgeable users expand.
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