Microsoft enters growing PSA market

Microsoft marked its entrance to the professional services automation (PSA) market with the announcement of a partnership with...

Microsoft marked its entrance to the professional services automation (PSA) market with the announcement of a partnership with SharpOWL.

The partnership will deliver a single, integrated enterprise management system aimed at internal and external professional services organisations, bringing together the latest extended enterprise functionality of MS Project tools with SharpOWL’s PSA suite.

“Microsoft sees SharpOWL as its entry into the PSA market,” claimed Zena Girdler, product marketing manager at Microsoft.

“The PSA market is expanding rapidly and we see the opportunity to grow with the market. We have chosen to partner exclusively with SharpOWL as it is the only complete product that runs seamlessly alongside MS Project. “With 78 per cent of corporates already running MS project, this partnership allows us to offer them the opportunity to deploy an automated project management offering, which is both comprehensive and fully integrated with existing tools,” she claimed.

The partnership between the two companies will add professional resources and project management to the SharpOWL PSA suite, which already includes relationship management, project accounting, time and expense management, billing and strategic information delivery modules.

Len Palmer, managing director of SharpOWL, enthused: “The consolidation of the partnership with Microsoft will also open up new opportunities for us to deliver a complete PSA offering to Microsoft’s existing customer base.”

The Global PSA market value in 2000 was approximately $306m (£204m), but according to the Aberdeen Group, this figure is set to increase to just over $3bn by 2004.

“Microsoft’s decision to move into the PSA market serves to emphasise the increasing awareness and recognition of the benefits of PSA as a whole,” added Palmer.

This was last published in March 2001

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