E-mail marketing: Etiquette and best practices

E-mail marketing is profitable but it is subject to increasing customer fatigue.

GIGALOGO_APR0401.GIF  

E-mail marketing is profitable but it is subject to increasing customer fatigue.

To drive customer profitability, retention and loyalty, marketers must focus their efforts on relevant, timely communications that the customer welcomes rather than views as intrusive.

 

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