Charging ahead

iKeyDescription: System for charging for Web site contentOther features: System is held on a CD-Rom token Availability: Short...

iKeyDescription: System for charging for Web site contentOther features: System is held on a CD-Rom token Availability: Short lead timePrice: Depends on volume

A 'new' way of charging for web content has been announced by i4NET, which specialises in encrypted CD payment systems.

'Collecting revenues for web site content is one of the biggest business conundrums currently facing content suppliers,' claimed Tim Wickes, i4NET's managing director.

'Our system eliminates the need for dialers and multimedia plug ins, as all of this is held on a CDRom token, protected by our unique encryption method. So massive are the opportunities for developers and content providers, that under a new partnership agreement, we are now offering free card production for those with sites which can attract premium payment customers.'

When inserted into a CDRom drive, claimed i4NET, the iKey token connects a web customer directly to a web site. Using a premium number, an iKey, apparently, becomes a means of earning revenue all the time a customer is connected to a site. i4NET said it will fund the total cost of token production in return for a share of revenue generated.

The site owner, said i4NET, will be responsible for the distribution of the tokens. This may be by using tip-ons in magazines, direct mail, or via retail points. Target markets include e-learning sites where customers are able to pay as they learn, technical support sites, software and music downloads, gambling and entertainment.

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