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1 November 2016

How software is reshaping the car industry

Connected car technology will create opportunities for car manufacturers to generate post-sale profits by offering additional services and feature upgrades, as well as enhance brand loyalty through a more personalised customer experience, according to analyst Gartner. The production of new automobiles equipped with data connectivity, either through a built-in communications module or by a tether to a mobile device, is forecast to reach 12.4 million in 2016 and increase to 61 million by 2020. James Hines, Gartner research director, said: “Connected vehicles will continue to generate new product and service innovations, create new companies, enable new value propositions and business models, and introduce the new era of smart mobility, in which the focus of the automotive industry shifts from individual car ownership to a more service-centric view of personal mobility.” Gartner estimated that as cars become more connected they will also become more autonomous, which will see a rise in embedded in-car processing power. Automated ...

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