Opinion

Could you cope with success?



Toby Poston

Editor

Everbody working on an e-business project hopes that it will be a winner - but have you ever considered the consequences for your organisation if your online operations really took off?

We are not encouraging you to display online hubris but rather to explore the potential e-business stress points within your company.

Despite the recent stock market "re-adjustments" analysts are still predicting that e-commerce will grow exponentially over the next few years. What would "exponentially" mean for your Web servers or your customer relations and logistics systems?

This month E-Business Review looks at some of the unglamorous, but nonetheless vitally important areas of e-business planning.

We ask four managers of successful e-business operations what they learnt from their first year in operation. Some of their lessons may help your team spot some nasty surprises round the corner.

We speak to worldwide courier company DHL, which plays a vital role in thousands of e-business transactions every day. Companies rely on them to keep the promises they made to their customers via their Web site hours before.

According to DHL's head of e-strategy, the IT systems of many new e-business companies are struggling to cope with the deluge of Web-based orders they are receiving. He wants them to talk to their logistics partner as early as possible to iron out any delivery glitches.

In our technology section we provide some useful tips on the subject of capacity planning - ensuring that your IT systems can grow seamlessly with your e-business.

If your systems don't keep up, your glitzy Internet shopfront could start looking a bit hollow. A bit like sticking lipstick on a pig.

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This was first published in May 2000

 

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