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RIM unveils management software for Android and Apple

Jenny Williams

Blackberry-maker Research in Motion (RIM) has introduced management software for devices running on Google Android and Apple as well as Blackberry operating systems (OS).

Called Blackberry Mobile Fusion, the mobile device management (MDM) software takes aim at the emergence of bring-your-own device (BYOD) policies in the enterprise to simplify managing a varied fleet of smartphones and tablets.  

Alan Panezic, vice-president of enterprise product management and marketing at RIM, said Blackberry Mobile Fusion uses Blackberry Enterprise Server (BES) technology to manage multiple OS platforms from one web-based console.

“It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organisations,” said Panezic.

Capabilities include asset management, configuration management, remote lock and wipe, security policy management and centralised console as well as Blackberry Balance to partition device use for work and personal purposes.

RIM is under pressure to maintain its share of the mobile market. Analysts predict Google Android and Apple will eat into Blackberry’s dominance in the enterprise mobile market over the next five years.

Tim Hodkinson, director of enterprise marketing at RIM, said the company views the consumerisation of the mobile market as an opportunity, extending its commitment to help companies manage an increasingly consumer, complex and mobile environment.

“We’re interested in the fast growth of Android as an opportunity,” Hodkinson said.

“We have a strong base in device management and a significant hardware business. We’re re-asserting Blackberry’s central position in device management for enterprise.”

Selected enterprise customers are early beta-testing Blackberry Mobile Fusion. General availability is expected by the end of March 2012.


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