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Video is future of communication, claims Cisco CEO John Chambers

Kathleen Hall

Video will be the future for all forms of communication, claims John Chambers, CEO of networking company Cisco.

Speaking at the Oracle Open World conference he said: "Video will be the platform for all forms of communication in IT as we go forward." Cisco no longer makes devices that are not video capable, he added.

Chambers pointed to Google's recent acquisition of Motorola, and HP's proposed exit from its PC business as proof that the PC is on its way out as the primary device to access the internet. The PC industry itself is dying, he said.

"When you think of the econonomy of the future it will be a networked economy," said Chambers. The world had gone from one internet-connected device per person to five devices per person, he said. Chambers estimated there would be 140 connected devices per person by 2013.

"It's the ability of companies to reinvent their structure and align themselves to transitions happening in the market that will be the winners of the future," he said.

Last month the network provider halved its sales forecast as it struggles with reduced demand and increased competition.

In an acknowledgement of the company's own recent difficulties, Chambers acknowledged the networking company had been hit pretty hard.

But he was sanguine about the company's strategy. "Once we saw the challenges we moved to position ourselves for the future. You've got to catch market transitions, they wait for no one," he said.

Chambers said the company was committed to collaboration with partners such as Oracle and EMC.


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